PDPA — Personal Data Protection Policy

Far East Flora Market (operated by Far East Orchid Pte Ltd) is committed to protecting the personal data of our customers, trade account holders and website visitors in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This policy explains how we collect, use, disclose and protect your personal data.

Personal Data We Collect

We collect personal data that you provide to us directly when you place an order, open a trade account, subscribe to our mailing list, contact us, or interact with our website. The types of personal data we may collect include:

• Name and contact information — including phone number, email address and delivery address
• Order and transaction data — including purchase history, payment records and delivery details
• Trade account information — including business name, business type and contact person details
• Communication records — including emails, WhatsApp messages and call records related to your enquiries or orders
• Website usage data — including browsing behaviour, device information and cookies (refer to our Privacy Policy for full details)

How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• Processing and fulfilling your orders, including delivery scheduling and payment processing
• Managing your trade account and providing account-related services
• Communicating with you about your orders, enquiries or account — including by phone, WhatsApp and email
• Sending you promotional communications and updates about our products, events and offers — where you have opted in or where permitted under the PDPA
• Improving our products, services and website through analysis of usage data
• Complying with our legal and regulatory obligations under Singapore law

Disclosure of Personal Data

We do not sell, rent or trade your personal data to third parties. We may share your personal data with trusted third-party service providers who assist us in operating our business — including logistics and delivery partners, payment processors and IT service providers — solely for the purpose of fulfilling your order or providing you with our services. All third parties with whom we share data are required to handle it in accordance with applicable data protection laws.

We may also disclose your personal data where required by law, regulation or court order, or where necessary to protect the rights, property or safety of Far East Orchid Pte Ltd, our customers or others.

Retention of Personal Data

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. When your personal data is no longer needed, we will take reasonable steps to destroy or anonymise it securely.

Your Rights Under the PDPA

Under the Singapore Personal Data Protection Act, you have the right to:

• Access the personal data we hold about you
• Request corrections to any inaccurate or incomplete personal data
• Withdraw consent for the collection, use or disclosure of your personal data, subject to legal or contractual restrictions
• Request information about the ways in which your personal data has been or may have been used or disclosed in the past year

To exercise any of these rights, please contact our Data Protection Officer using the details below. We will respond to your request within 30 days.

Data Protection Officer

Updates to This Policy

We may update this Personal Data Protection Policy from time to time to reflect changes in our practices or in applicable law. The most current version of this policy will always be available on this page. We encourage you to review this policy periodically.

Last updated: 15 April 2026